Creating comprehensive and relevant content is one of the key factors in online marketing success.
Content marketing begins with keyword research, which, basically, is the process of discovering the key phrases about your business that users type in search engines such as google, bing and yahoo. In its simpliest terms keyword research helps us figure out how our audience finds us when they search the web.
Effective Keyword Research informs our audience about the many ways our business can help them get the answers they want and need about their most pressing concerns..